BACARDI Guide
BACARDI Guide

BACARDI LAUNCHES THE ‘GUIDE TO GOING OUT (AGAIN)’ AS BRITS GET BACK INTO THE SPIRIT OF SOCIALISING

As excitement builds for the final lifting of lockdown restrictions, family-owned spirits company, Bacardi is helping the nation embrace its return to freedom with the launch of its all-new ‘Guide to Going Out (Again)’.

Hosted on the UK’s leading nightlife comparison site, Design My Night, the spirits company behind premium drinks including BACARDÍ® rum, GREY GOOSE® vodka, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and PATRÓN® tequila, has designed the guide to help people plan the perfect get-together this summer.

Developed with behavioural scientists to uncover the effects of the past year on the way we want to socialise, a short quiz reveals users’ post-lockdown persona, before serving up a carefully curated list of bars, terraces, picnic delivery services and at-home cocktail kits, that will best suit them.

Brenda Fiala, Global VP of Strategic Insights & Analyticsat Bacardi commented, “We’re all experiencing a huge mix of emotions right now. Some of us can’t wait to party like it’s 2019, but understandably, some are more apprehensive and have learned to love their social bubbles. We developed our ‘Guide to Going Out (Again)’ to help people find the best options for them – whether that’s a BACARDÍ Coco’hut in The Club House Liverpool, or a GREY GOOSE Espresso Martini home cocktail kit for a late-night summer garden party – we want to inspire people with incredible ways to enjoy being together (again) with a cocktail this summer.” 

The research reveals that most Brits fall into one of three tribes – The Slay At Homes, The New Pragmatics and The Mix-a-lots – and each has very different comfort levels in returning to social circles, as well as tastes in drinks, food and even music. 

Sam Tatam, Behavioural Science Expert said; “Our research is based on personality and cognitive factors, such as an individual’s extroversion and openness, as well as factors like curiosity and comfort. It was fascinating to see how this research generated three audience profiles.  Knowing yourself and what makes you happy – whether that’s mixing up a cocktail or embracing your love of staying home with a good box set – is incredibly empowering. We hope the ‘Guide to Going Out (Again)’ helps people get to know themselves better, so they can enjoy this super summer, exactly the way they want to!”

Whatever your vibe this season, the Bacardi ‘Guide to Going Out (Again)’ has got you covered. Whether you’re happier enjoying a freshly made and canned GREY GOOSE takeaway cocktail at London’s OXO Tower, or you’re ready to sip a BACARDÍ rum cocktail in a tropical paradise at Manchester’s Smithfield Social, there’s something for everyone.

Head to Design My Night to discover your tribe and getting planning. 

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